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The mission for this project was to position the SpaceLab brand as a serious academic entity. Our goal was to create a brand identity system that allows SpaceLab to communicate a consistent, authentic brand message. In addition, we also developed a set of guidelines on how to apply the new brand identity on future internal documents and marketing material. As a result, the rebrand was an opportunity to help generate new brand engagement for the next generation of engineers and position SpaceLab as a professional partner for private enterprises.

DELIVERABLES

Brand strategy
Brand identity design
Graphic design

Year

2020
SpaceLab logo in space above planet earth
SpaceLab's brand statement
SpaceLabs inital style board design
SpaceLab's initial logo concepts
Final SpaceLab logo construction exmaples
Spacelab brand colour palette
SpaceLabs typogrpahy examples
Spacelab's business cards, mission patch and t-shirt design
Web application banner
Spacelab's home page mockup design
Special thanks to SpaceLab UFSC